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Change4Life campaign to ‘shake up’ the summer for kids

Change4Life 10 Minute Shake Up logo

Wednesday 16 July 2014 

The local community NHS trust is supporting a major new campaign to help kids to exercise more and stay healthy during the summer holidays. 

The Change4Life 10 Minute Shake Up campaign, which is being delivered in partnership with Disney, aims to bring a little magic to families by helping kids across the country to achieve their recommended 60 minutes of exercise each day. 

During the long school summer holidays, parents often struggle to keep their kids active and entertained. Those who sign up for 10 Minute Shake Up will receive a free pack, designed by Disney, containing inspirational  ideas and tools to help kids on their way to achieving their recommended 60 minutes of moderate to vigorous activity per day.  

The packs include a stopwatch for timing 10 minutes of activity, a wall chart, reward stickers and 10 Minute Shake Up Disney character activity cards. There will also be a load of great content online to keep kids inspired over the summer. 

The campaign aims to help the 4 in 5 children who currently do not achieve the recommended 60 minutes of exercise per day and the 40% who do less than 30 minutes per day, by helping to break it down into 10 minute bursts of fun!  

Children need 60 minutes of activity a day and evidence clearly demonstrates the benefits of children achieving 10 minutes or more moderate to vigorous activity, several times a day. This is enough to improve fitness and health overall. 

Jennifer Banks-Smith, Health Promotion Manager at Hounslow and Richmond Community Healthcare NHS Trust said:  “Regular physical activity is really important for children’s physiological development, which includes bone and brain development - and it’s vital for kids’ overall health and wellbeing.   

“We’re encouraging local people to get involved and sign up for the free pack, which will help our kids to stay healthy, active and entertained over the long summer months.” 

Find out more:

10 Minute Shake Up in Hounslow

To find out more about what’s on offer across the London Borough of Hounslow, sign up to the campaign, or take part in the competition, visit www.hounslow.gov.uk/change4life 

In Hounslow, the council is also running a competition to encourage kids to log their activities for a chance to win prizes. The more active they are the more times they can enter! Find out more by visiting Hounslow Council’s website. 

10 Minute Shake-Up in Richmond

If you live in the London Borough of Richmond, or other London boroughs, you can sign up to receive the free pack or find out more by visiting: https://10minuteshakeup.change4life.co.uk/hubindex